"Candor could not be more crucial to our creative process. Why? Because early on, all of our movies suck... This is as it should be. Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process - reworking, reworking, and reworking again, until a flawed story finds its through line or a hollow character finds its soul." - Ed Catmull, president of Pixar